The spirit of the artist
We’re celebrating everyone’s creativity and artistic journey.
An ode to The Spirit of the Artist that lies in each of us and represent our own personality.
Every artist’s one-of-a-kind vision is presented through
a characteristic visual representation,
different from all others,
reflecting that particular talent's soul and creative direction.

BIKE

WILLIAM CHAN
GLOBAL BRAND AMBASSADOR

XIE XIN

DEAILLE TAM
From the art of craftsmanship to that of music, cinema, dance,
and many others, we celebrate multi-dimensional beauty,
challenging the ideal that perfection has only one meaning and is universally defined.
William Chan
Singer/Actor
William Chan is spanning acting and music, representing a true-to-self creative soul constantly looking for authentic
self-expression while breaking boundaries within the world of arts.
We recreated a visual representation of his energy, conveyed through ripples of the sound waves coming from his drum set.
A passion
that can’t stay silent
XIE XIN
Dancer/Choreographer
Xie Xin uses dance as a form of communication with herself.
She creates choreographies that showcase her fluidity not only in movement,
but also in her inner dimension - the inspiration behind the blurred visual representation of her images.
Give a shape
to that impelling spirit
you have inside
BIKE
Graffiti Artist
Bike started her career with traditional wall graffiti and now she has evolved her art form into a mixed media urban approach,
using burns, stencils, patchworks, and tearing, creating pieces of art that are disruptive and perfectly imperfect.
Her techniques and overlapping use of surfaces have inspired our visual representation.
SIMON DOMINIC
Trust in
your own path
Deaille Tam
Chef
DeAille Tam is a Michelin-starred chef who always re-invents herself and her recipes, constantly evolving and looking for new challenges that go beyond cultural barriers. DeAille is hence seen through a lens that lengthens her image as a metaphor for her linking between East and West.
LIP J
Create
something new,
More than unique,
Always yours
Different talents exploring all shades of the artistic journey,
going beyond expectations to create their own path.

This is what The Spirit of the Artist is about.

This is what we stand for.
Take a journey behind the scenes of our campaign
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