Conscious use and some simple precautions can make a difference in preventing deterioration that, in the long run, negatively affects the performance and longevity of your footwear. Avoid wearing your Golden Goose during intense sports activities, which could ruin them. Treat them gently when you put them on and take them off, loosening the laces sufficiently to prevent damage to heels and structure. Protect them from heat sources and humidity, storing them in a cool and dry place, such as a closet or shoe rack. Do not stack the shoes, but place them side by side, and use crumpled paper to maintain their shape, especially if you do not intend to wear them for a while.